agedethical consumptionHer vegan beauty is much more than a trend. People around the world are increasingly making conscious choices about what they consume and how they consume it. 🇧🇷Consistent', 'environmentally friendly' and 'free from animal testing' are not just buzzwords; They are a major concern for a growing number of people and drive demand across multiple industries.
Veganism, which means not eating or using animal products or ingredients, has not always been popular. In fact, until relatively recently, being vegan was a niche of already niche vegetarianism. But now, as more people think more about the products they consume and with major global celebrities like Beyoncé and Jay-Z joining in, being vegan is no longer an anomaly.
Unlike ten years ago, veganism is no longer just synonymous with the food and beverage industry. Consumers are looking for cruelty-free products in nearly every industry, including vegan fashion, vegan housewares and vegan cosmetics. Even entire companies such asVegan advertising media, are dedicated to investing in and supporting all types of vegan brands.
While veganism has seemingly exploded into the mainstream recently, it's been a slow trickle. For decades, small niche brands have offered vegan products, many of which were founded when consumers took matters into their own hands in an unsuccessful quest for vegan and cruelty-free options. Nowhere is this more common than in the beauty industry.
How Vegan Beauty went from niche to mainstream
Just ten or even five years ago, finding vegan beauty options wasn't as easy as it is today. The market was incredibly small and therefore options were limited. While some beauty brands offered vegan products and smaller vegan lines existed, the demand for vegan cosmetics just wasn't what it is today.
2019 howeverThe Economistcalled him"the year of the vegan', with Millennials and Gen Zers widely credited with raising awareness and interest in choosing a vegan lifestyle. According to the publication, "one in four Americans ages 25 to 34 say they are vegan or vegetarian." And these Americans were looking for products, not just food, but cosmetics and clothing, that fit their lifestyle. In 2021 orThe UK reported that around 20% of Gen Z had embraced veganism🇧🇷 Supported by many marketing efforts focused on whole foods and plant-based eating, this trend will continue into 2022.
Demand for vegan products, including vegan beauty products, has skyrocketed and beauty brands are rising to the challenge. In May 2019,marketing weekreported a 175% increase in the number of vegan beauty products launched between 2014 and 2019. In the UK alone, sales of vegan cosmetics increased by 38% in 2018. and highBig View Investigationthe global market for vegan cosmetics was estimated at 15.17 billion US dollars in 2021. This market is expected to grow by 6.3% between 2022 and 2030estimated 26.16 billion.
So what is driving all this growth?
Most attribute veganism's newfound popularity to our culture's growing awareness of how consumer behavior impacts the planet and nature, and our desire to make conscious and ethical choices. This has met demand and recent advances in technology have helped to create supply. With the increasing purchasing power of younger generations, who are not afraid to challenge the status quo, so is the demand for cosmetics that are not only vegan and sustainable, but also functional. New technologies have allowed beauty brands, large and small, to sustainably develop and test ethical products that are not only free of animal-derived ingredients, but also do what they are supposed to do.
What exactly does it mean that a product is vegan?
Although the demand for vegan cosmetics has grown exponentially over the last five years, there is still a lot of confusion about what it means for a product or brand to be vegan.be bevegan.
"Vegan" is often equated with "clean", but this is not always the case. Many people mistakenly believe that just because a product is labeled vegan it is healthier or safer to use. This is largely because vegan beauty has fallen under the broader umbrella of "clean" beauty for years. While a vegan product can be completely natural and plant-based, a product can also be vegan and still contain a variety of synthetic ingredients. While synthetic ingredients aren't necessarily harmful (although some can be), just because they're vegan isn't necessarily "better" either.
Furthermore, many consumers are unaware or confused about the difference between cruelty-free cosmetics and vegan products. Simply put, a product can be cruelty-free even if it contains ingredients of animal origin, as long as it has not been tested on animals.
Currently, there is very little legal protection over which products can be labeled vegan. However, most experts agree that for a product to be vegan, it must not contain ingredients of animal origin.jmust not have been tested on animals. A vegan product can be entirely plant-based, synthetic, or a combination of both.
To help consumers make more informed choices, several organizations have adopted vegan brand and packaging certifications. There is Certified Vegan, a certification created by one of the oldest vegan websites in the world,Vegano.org, founded in 1995.PETA's Bunnyless Beauty Programmeans cruelty-free, vegan and vegan and cruelty-free products. PETA's cruelty-free certification is reserved for products that have not been tested on animals at any stage of the design or manufacturing process. And there are those tooLeaping-Bunny-Programm, which lists products that are not tested on animals.
Meeting a growing demand
The demand for ethical, sustainable and vegan cosmetics never stops. Grow up. Consumers are increasingly expressing their desire for ingredients from natural and ethical sources. It's all part of a larger movement that is drastically changing the landscape of the beauty industry, and even the big brands are listening.
2018,Unilever announced its supportby the global ban on animal testing in the cosmetics industry. At the same time, Unilever announced that it would end all animal testing.all of its product lines, includingmajor industry players such as Dove, Dermalogica and Ax.
Professional beauty brands are also committed to offering cruelty-free, vegan and sustainable products. For years, KEVIN.MURPHY has been committed to helping consumers make better, more informed decisions about their products. The brand's mission is simple: to create professional quality products that are effective and good for the planet. associations withECOHEADSjSalones Green CirclejEfforts to reduce single-use plasticsThey were a huge part of the brand's ethos.
Another professional brand very focused on sustainability, from their product lines to how those products are actually made, is Keune. the brandrecently announced their engagementinvestigate environmental impacts. All Keune products must meet strict internal standards before they are released to market, an approach that has helped them earn the prestigious Good Manufacturing Practices (GMP) seal. Additionally, no Keune products are tested on animals. The brand is also concerned with reducing the environmental impact of manufacturing its products, using recycled and treated water for production and 3,682 solar panels to generate electricity in its factory and warehouse. Keune also partnered with Green Circle SalonsUS Advanced AcademyReduce waste, improve your sustainable practices and share this with individual stylists around the world. In 2017, Keune began to replace Virgin
Replace plastic with recycled plastic and halve virgin plastic use by 2025.
The future of vegan beauty
The push to improve ethics and accountability in the beauty industry has become quite the movement, and it looks like it's here to stay.Consistent, ethically sourced cosmetics is just one aspect of a cultural shift towards consumer choices that reflect higher personal standards and beliefs.
The vegan beauty market is expected to grow exponentially and more brands are likely to recognize and realize this, not only to remain competitive in a rapidly evolving industry, but also in response to the demand for a more thoughtful approach, such as our shared practices. affect our world.